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-- blogging about all things science about blog blog archive consulting ask a q cv photos photo blog galleries navigation about blog blog archive consulting ask a q cv photos photo blog galleries science and food - the perfect instagram post. photo by martina hestericová, @science_exercises.eu why we scientists do instagram march 26, 2018 by paige jarreau in science blogging , instagram what’s the big deal about sharing science on instagram? a recent science magazine editorial criticized scientists’ use of instagram to share their research and conduct outreach, seemingly on the grounds that (especially women) scientists shouldn’t be engaging in online outreach without the formal support and acknowledgement of their academic institutions. “i have come to understand #scicomm on instagram as a digital demonstration of the efforts that many female scientists exert daily to correct for gender disparities. […] a lot of good comes from the work of female scientists on instagram. but it disturbs me that these efforts are celebrated as ways to correct for the long held and deeply structured forms of discrimination and exclusion that female scientists face. i wonder whether our efforts should instead be directed toward advocating for policy changes at institutional and governmental levels.” – science editorial i agree that science and academic institutions should be formally rewarding online and other science outreach. and they certainly should not be “pushing” these efforts unfairly or unequally on minority scientists. an image created by science instagrammer nelle couret , ph.d., assistant professor in the department of biological sciences at the university of rhode island, for the scientists who selfie project. she studies mosquito and tick-borne diseases, as well as the #ecology , #symbiosis and evolutionary ecology of insects of public health importance. nelle gives others permission to use this photo under a creative commons share-alike with attribution license, for science. but criticizing or otherwise questioning the time or efforts that individual scientists spend sharing science and expressing themselves on instagram is evidence of a misunderstanding of why scientists do this, and how it can matter. “ we can have selfies and push for policy change at the same time .” – angela chen if we can pull any lessons from the motivations of science bloggers , scientists who use social media do so overwhelmingly to practice their own communication skills, to explain and communicate science to lay audiences, to foster public interest and to connect with others. while a sense of obligation to share science, enact change in academia or advocate for a cause are reasons some scientist bloggers give for communicating online, these fall much further down the list of motivations, while popularizing science and self-expression motivations dominate. especially in the typical absence of formal academic reward systems for online outreach (nobody is getting tenure yet for their science blogging or instagramming), i think it’s incredibly important to understand science bloggers’ and instagrammers’ motivations. why? because how can we criticize science instagrammers for somehow “failing” to change gender disparities with their posts and communication efforts, if this goal isn’t even among their more important reasons for using ig?? jarreau, paige b (2015): #mysciblog interviewee motivations to blog about science. figshare. but while we are on the subject… scientists’ instagram posts, especially ones in which they share photos of themselves in science settings (yes, selfies), might indeed be able to positively change gender science stereotypes, or stereotypes that associate stem activities and abilities with being male and vice versa . this is based both on preliminary data that the scientists who selfie research team is collecting and analyzing as i write this post, but also on evidence that the increasing representation of women scientists in magazines, on tv, and in social media may be changing stereotypes . in the case of instagram posts, this change can happen regardless of scientists’ motivations for creating ig content. in other words, positive changes in public perceptions and gender stereotypes might be an added benefit of many and diverse scientists sharing their experiences and photos online. "we are studying how newly formed species interact when their range overlap after long periods of evolution in isolation, and how the climate affects these interactions. to achieve that, we monitor hundreds of nest boxes in the woods of the island of öland, sweden, where two species of flycatchers (collared flycatcher ficedula albicollis and pied flycatcher f. hypoleuca ) compete to breed in. sometimes, finding the right nest box is a challenge! this one was tricky to find, but very rewarding: a couple of breeding pied flycatchers!" - dr. fernando mateos-gonzález. post and photo created for the scientists who selfie research project. but let’s get back to those personal motivations. after the science editorial came out, my friend and research colleague samantha yammine and others encouraged scientists on instagram to share their motivations, using a hashtag (#scientistswhoselfie) that we co-developed for a research study on perceptions of scientists on ig . the hashtag, which has already been far more popular that i ever thought it would be when i first started the campaign for our experiment.com project, took off like wildfire again this month. hundreds of scientists, male and female alike, used the hashtag as well as #strongertogether to share why and how they use ig as scientists. why do scientists use instagram? let’s hear from this month’s #scientistswhoselfie posts. #scientistswhoselfie posts word cloud. “everyone is entitled to use their social media accounts as they wish. i decided to use mine to scicomm and business networking. nothing makes me happier than sharing my knowledge and experience with others.” - @phd_to_success “social media is hard to fit in to a busy schedule. no you don’t have to do it, but it’s a useful tool. it makes your science more approachable and human, leading to great #scicomm .” - @tmcelrath “i am always telling my friends and fam the amazing new science research that is going on or a fun fact about science and i thought why not share to a larger audience my passion? in doing this something i never thought could happen, happened! i fell even more in love with science.” - @silli_scientist “i am a second year neuroscience phd student at weill cornell medicine. i am trying to build a platform where i can communicate my science in a relatable and funny way to millennials using analogies, including lots of starbucks and tinder jokes.” - @brain_kween “science needs to be accessible and approachable. so here, approach me.” - @madeline.mayday “i love sharing interesting topics in the science field with people. i enjoy breaking down a complex concept to a level where everyone can enjoy it and take something away from it. i initially started my instagram page for the following reasons. 1) i enjoyed spending time on social media and sharing pictures with my friends. 2) i have a passion for science and teaching others. 3) there is so much negativity out there on social media and i thought this was the perfect platform to share science and empower other men and women.” - @science.bae “why did i decide to create a scientific instagram and become a #scientistswhoselfie? because honestly i enjoy talking about science and wanted a platform where i could do that outside of my personal account. but also because i think that talking about being a scientist and science in general is important. through this account i hope to shine some light on what working as a scientist is like. maybe it will teach you a little something about the importance of estuaries, the organisms that live there, and their habitats. or at the least show you some cool photos of life under

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